SATORP (Case Study)
PR & Communication Strategy - 5 Years
SATORP - Saudi Aramoc Total Refinery and Petrochemical Company - a joint venture between Saudi Aramco and TotalEnergies, recognized the need to evolve its communications to match its global industrial stature. The goal: shift from transactional messaging to strategic influence.
Despite operational excellence, SATORP needed a unified communications framework that could align internal narratives, elevate global visibility, and position it as a voice of leadership across markets and stakeholders.
A 5-Year PR & Communications Strategy
Mission235 designed a comprehensive PRCS system; modular, insight-driven, and built to evolve. It included:
- Executive narrative development
- Sentiment & perception analysis
- Global benchmarking
- Messaging playbooks and multi-stakeholder alignment
- A cohesive, confident corporate voice
- Stronger stakeholder trust and media traction
- Internal alignment through transformation
- A dynamic model that adapts with the organization
This wasn’t a campaign. It was the creation of an enduring system of influence reshaping how SATORP is seen, heard, and remembered.
Torathuna (Case Study)
Building a Living Brand Presence
Torathuna, a cultural investment arm under Saudi Arabia’s broader heritage and creative economy vision, carries a profound mission to preserve, promote, and invest in Saudi heritage with future-facing energy. But heritage, like any legacy, must be made current.
Torathuna needed to transition from a static online identity to an active cultural voice, one that engages audiences, represents national pride, and elevates its positioning across public and private sectors.
Mission235 partnered with Torathuna to craft and deliver a digital ecosystem that reflects the soul of the brand. Our work included:
- Full PR & Social Media Strategy
- Annual Editorial Calendar
- Tone of voice, engagement pillars, and content formats
- Website revamp for both UX impact and narrative flow
- Activation-ready storytelling across heritage, innovation, and impact themes
- Revitalized online presence and engagement
- Strategic content aligned with national objectives
- A narrative-rich website that blends heritage with modernity
- Stronger positioning among government entities and ecosystem partners
With Torathuna, the mission wasn’t just to communicate – it was to connect. What emerged is not a digital facelift, but a living, breathing brand that honors the past while shaping the future.
STED (Case Study)
In engineering, precision matters. In brand-building, it defines the future.
STED, a rising authority in Testing, Commissioning, and Engineering Services, needed a platform for long-term market growth. Since 2021, Mission235 has been a close strategic partner, helping shape STED’s narrative, presence, and ecosystem visibility across Saudi Arabia.
STED’s technical expertise was unmatched, but its brand lacked the clarity, consistency, and scale to reflect its ambitions in a competitive Saudi market. A transformation was needed – subtle in tone, bold in execution.
Mission235 worked across layers – strategic, creative, and operational – to build STED’s brand and market readiness:
- Full Brand Revamp (identity, guidelines, positioning)
- Engineering-led Marketing Collaterals
- Pre-Qualification File crafted for top-tier bids
- Corporate Website with industry-grade UX/UI
- Social Media Strategy for visibility and authority
- Brand extensions across touchpoints, partners, and platforms
- A sharp, credible brand now resonating across the engineering and government ecosystem
- Stronger lead generation and bid qualification through tailored content and design
- Online and offline consistency across all communication points
- Accelerated positioning as a trusted Saudi-grown expert in technical services
With STED, the goal wasn’t just rebranding; it was repositioning. Today, STED is not only growing in size, but in significance. And that’s the kind of growth story Mission235 is proud to help engineer.
"We thank Mission235 for the all responsiveness and support we've received on the several sports projects we hired them for; wishing them a prosperous journey as we continue to work together."
Greg Sproulle
"The entire experience and outcomes have been wonderful. Looking forward to continuing our fruitful collaboration."
Reine Metlej
The team led by Omar Youssef has shown a high level of expertise and knowledge as our consultants during the delivery of the "5 Years' PR & Communication Strategy".
Mohammad A. Al-Otaibi Saudi Aramco Total Refining & Petrochemical Company