Your Place to Grow in the
Heart of Historic Jeddah
ASARA: A Rare Discovery
Your place to grow in the heart of Historic Jeddah.
ASARA offers curated retail, services, and professional spaces along King Abdulaziz Road in Al-Balad. Join a destination designed to deliver footfall, visibility, and long-term tenant success.
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King Abdulaziz Road, Al-Balad, Jeddah A prime address in Jeddah’s historic core, offering strong pedestrian flow, daily activity, and year-round visitor traffic.
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Two adjacent buildings, one ecosystem Retail, services, and offices working together as one destination to create balanced footfall and shared commercial success.
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Units available now Fully prepared spaces ready for immediate fit-out and operation, allowing you to launch without delays.
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Retail, F&B, services, offices, studios, pop-ups Flexible unit formats designed to support a wide range of business models, from daily services to experience-led concepts.
High visibility location with strong walk-in traffic
Diverse customer base: locals, workers, families, tourists
Curated tenant mix designed to complement your offer
Destination management that drives repeat visits
Flexible commercial structures aligned with your business model
Your Area Advantages
Your business sits on King Abdulaziz Road, one of the key arteries of Historic Jeddah. Al-Balad attracts daily activity and year-round visitors, with seasonal peaks that amplify performance.
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UNESCO heritage district with active revitalization momentum
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Strong pedestrian flow and street visibility
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Visitor peaks during Jeddah Season, Ramadan, Eid, and Umrah periods
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Near souqs, heritage hotels, cultural venues, and transport links
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Dense surrounding residential and working population
Building One - Retail, Lifestyle and Experience
Building One is designed to bring customers in, encourage movement through the floors, and increase dwell time through curated retail, food, and experiences.
What it Supports
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Cafés and high-visibility concepts that activate the street
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Fashion, accessories, lifestyle, beauty, and perfumery
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Food and entertainment anchors that pull customers upward
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Pop-ups and concept stores that refresh the experience
Ideal for
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Fashion and accessories
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Beauty, perfumery, wellness
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Cafés, casual dining, street food
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Concept stores and pop-ups
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Kids and entertainment concepts
Building Two - Services, Offices and Daily Needs
Building Two adds stability through daily services and professional spaces, creating weekday footfall that supports the wider destination.
What it Supports
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Service retail with repeat customer frequency
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Offices, coworking, studios, training, and back-office functions
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Long-term occupancy with practical layouts and access
Ideal for
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Pharmacy, grooming, laundry, travel, essentials
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Professional offices and consultancies
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Coworking and training providers
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Creative studios and workshops
Tenant Mix Logic
A Curated Tenant Mix That Supports You
ASARA’s tenant mix is the result of detailed market, demographic, and footfall analysis of Al-Balad and its wider catchment. Every category is selected to respond to real demand, spending behavior, and movement patterns, not assumptions.
The objective is simple:
maximize footfall quality, dwell time, and cross-shopping for every tenant.
+ Building One - Tenant Advantages
Designed as a community-driven lifestyle hub, Building One prioritizes experience-led retail while maintaining strong commercial fundamentals.
Key Retail Categories
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Fashion boutiques (men, women, fusion wear, occasion wear)
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Accessories, bags, leather goods, eyewear, jewelry
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Perfumery and cosmetics (international and niche brands)
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Beauty and wellness concepts (salon, spa, specialty beauty retail)
Food & Beverage
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Street-facing cafés and resto-cafés as visibility anchors
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Upper-level food court with local, regional, and fusion concepts
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Quick-bite and casual dining formats suited to tourist and local traffic
Experience & Entertainment
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Kids’ toys and interactive retail
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Gaming, VR, or compact entertainment concepts
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Seasonal pop-ups and rotating mini-concept stores
This mix positions Building One as a destination, not a corridor, encouraging vertical circulation and longer visits.
+ Building Two - Tenant Advantages
Building Two is structured to generate consistent daily traffic while supporting long-term tenant stability.
Ground Floor – Service-Oriented Retail
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Pharmacy and health-related retail
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Grooming and personal care (barber, beauty services)
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Travel agency and tourism services
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Laundry, tailoring, and essential neighborhood services
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Mini-market or gourmet convenience retail
First Floor – Professional & Operational Spaces
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Offices and coworking spaces
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Training and educational centers
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Creative studios and workshops
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Back-office and operational support units for on-site retailers
This layer strengthens ASARA’s commercial resilience by balancing tourism-driven peaks with everyday local demand.
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Seasonal activations and curated events
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Cultural programming and pop-up opportunities
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Wayfinding, signage, and visitor navigation
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Destination branding and marketing visibility
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Facility management, security, and maintenance
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Parking support through partnerships and valet solutions
Who ASARA is For
ASARA is built for operators who value identity, visibility, and long-term relevance.
You want repeat customers, not only seasonal spikes
You prefer curated environments over crowded centers
You value a location with heritage character and modern readiness
You are ready to grow within a destination, not in isolation
Few Units Left
Exceptional Offering
Exceptional Offering
We offer leasing structures designed to match different operator models, based on unit size, location, and category.
Join ASARA
If you are looking for a space that combines heritage, visibility, and commercial logic, ASARA is ready to welcome your concept.
Download Leasing Brochure
Our leasing team will respond with
availability, unit options, and next steps.
