Being in the spotlight isn’t something you wait for; it’s a strategy that ensures the projectors are always on you.

 

SATORP & The Case: SATORP, a refinery and petrochemical industry leader, is a joint venture of Saudi Aramco and TotalEnergies. As a vital actor in the worldwide supply chain, it provides 460,000 barrels of Arabian Heavy Crude every day, fuelling a variety of manufacturing businesses. SATORP’s competence and resilience have helped it stand out in the MENA and GCC regions. The PR team saw an excellent chance to strengthen SATORP’s global footprint and usher in a new era.

 

The Attempts: Mr. Mohammad, the head of the PR department, and his staff set out to increase SATORP’s global visibility. They saw the need for a planned and comprehensive approach and began looking for a MARCOM professional to create a public relations and communication strategy. Over the next five years, the goal was to alter SATORP’s communication, both internally and internationally, in order to strengthen its position with stakeholders and create a compelling success story. This resulted in the partnership with Mission235.

 

 

Train and Support: Implementation was critical. We were actively involved in SATORP training and assistance on a regular schedule, guaranteeing alignment throughout. As Generation Z may put it, we were SATORP’s ride or die.

 

Verify: As SATORP evolves, so does our PRCS strategy, which adapts through frequent consultations and modifications. We are not just stepping into a new era; we are creating it.

 

Conclusion: This strategy didn’t just manage stakeholders; it aligned every move with SATORP’s goals. With SATORP’s commitment to excellence, this isn’t just a success story—it’s the blueprint for the future, and we’re walking that path together.