Mission235 Marketing & Retail Consultancy
Mission235 Marketing Communications and Retail Consultancy - Serving MENA and International brands in their presence, growth and sustainability.
Retail Since 2005

differentiation.

Retail is alive, here!

We have come a long way to present ourselves as a retail industry player. A collective 35 years’ experience and a mindset determined on bringing you the most efficient practices to your business model and your shoppers’ experience. M235 Retail ensures you are atop of the trend in shopping technologies, business intelligence, shopping experience, zero-friction operations and facility management.

Louay Youssef – CEO

retail essentials.

Services designed for results!

Shopping Mall owners reach us at the very beginning of their concept. You don’t want to build an neither architecture, nor a feasibility study based on wrong variables. We help you from the idea and up, from the foundation and up towards the launch, so it is always great to start the very first steps together.
We are your devil’s advocate in times of distraction from what’s legit and in times where you grow more optimistic than you should. Our findings are based on studies, research , experience, market analysis, local experts’ infusion, market status-quo, merchants’ readiness and target audience profiles. In retail terms, this is our offering in terms of market assessment and development analysis.
Architects give their best once their brief is crystalline clear. Our role is to determine the functionality principals that best optimize and induce the design of your mall. The architecture of your mall is a static variable in your business journey and your design should work for at least another decade or two; we are here to help you build what’s viably correct.
Based on our market findings, we determine the demand upon which your merchandise mix will be set at 100%. And given our network and expertise, retail groups across MENA along with your local retailers are surely someone we know or we’ve worked closely with before. This allows us to create your leasing system, plan for the B2B market penetration with the right incentives and pricing scheme, even help you out with the leasing process. High Five to the turnkey solution.
We don’t seek to grow our scope of cooperation if weren’t rest assured we can deliver. While your investment is projecting its ROI, we do prepare your operations system with achievable scheme ready to take over the premises at pre-launch and operational. While operations are realized, your facility is taken care of with an engineered approach to run at full capacity and functionality.
Our portfolio as a marketing arm for shopping malls brings you a holistic marketing support capability including your brand works; where we set your concept at the core interest of your crowd and in the branding scene that stands out far from competition. We do marketing that works best for you, while we create the communication that ensures traffic, conversions and satisfaction as you evolve and grow your mall.

beyond.

Stand out with a progressive mindset!

As feasibility covers your best case and worst case scenarios, your contingency plan plays the role of assurance. As the business plan gets in action, we will be your financial monitor towards protecting your investment; in some cases mall owners and shareholders are interested in an investment arm within the retail ecosystem too. In all cases, our investment intelligence scheme does not protect your portfolio, but ensures your ROI is conservatively met with a surplus.
Whether your are investment with experience in retail or not, there is always a challenge in developing as well as in maintaining the right manpower body, with a compelling module that runs your mall flawlessly. Our alliance with international, regional and local talent acquisition and talent development firms, completes the circle of recruitment and maintains staff loyalty and efficiency throughout their hiring.
International standards are inevitable in the industry; planning for conformity and obtaining certificates with ISMA, MESMA, MOH, MOI, ISO, GREEN, OH&S, ICSRA, Sustainability, is a service we pride to be pioneers at. Compliance is the rising star of challenges facing businesses, we have tied up with region-based specialized compliance legal firms to ensure you are backed up with the right support to operate safe and insured a hassle-free relationship with all involved parties.
A happy shopper makes a happy retailer. At the core of our focus, shoppers rule the work. Our Shopper’s Experience Management module is developed with a team of global CEM experts, hands-on the full shopper’s touch points mapping, shopper’s behavior analysis, digital trends, entertainment, facility convenience, operational excellence, shopper’s human interface, visual merchandise, pricing strategy and diversity of choice. This is an inevitable module that every shopping center must apply.
We don’t seek to grow our scope of cooperation if weren’t rest assured we can deliver. While your investment is projecting its ROI, we do prepare your operations system with achievable scheme ready to take over the premises at pre-launch and operational. While operations are realized, your facility is taken care of with an engineered approach to run at full capacity and functionality.
Our portfolio as a marketing arm for shopping malls brings you a holistic marketing support capability including your brand works; where we set your concept at the core interest of your crowd and in the branding scene that stands out far from competition. We do marketing that works best for you, while we create the communication that ensures traffic, conversions and satisfaction as you evolve and grow your mall.

at the core.

Think Together

Never miss out on thoughtfulness, it generates an organic buy-in from all stakeholders.

Plan Together

Liability to milestones rules the process. Strategic planning affirms success ahead and along the way.

Evolve Together

Embrace the change; it's our constant thrive to lead with the best practices. No excuses.

projects under management

a Nile story

Start or grow in Egypt, from here!

Rock Gold

The First Gold Jewelry Mall in New Cairo.

Rock Gold is introducing a new concept of shopping malls in Egypt; a mall that gathers all the gold and jewelry shops and brands together in one centralized mall for the first time in Egypt.

Designed with the customer in mind, Rock Gold offers a unique Gold shopping experience accompanied by related services to make the customer journey even more remarkable.

The project has been designed with a taste for luxury combined with elegance and convenience in mind, with an idealistic business environment for our customers and your customers through our thoughtful spaces, facilities and services that are needed to provide an outstanding experience for you and your clients.

Location

Rock Gold mall is strategically located in Extension Ben Zayed Street, New Cairo’s Golden Square, overlooking New Cairo’s Central Park and near the new Monorail.
The location is accessible from Suez Road, Ring Road, Road 90 (North & South) and Sokhna Road, minutes away from AUC and the Westin Cairo Golf Resort Hotel.
Close to premium residential compounds such as: Mivida, Mountain View 2, SODIC Villette, SODIC Eastown, Lake View Residence & Hyde Park.

Now Leasing!
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Capital Dubai Mall

Capital Dubai Mall New Capital, one of Dubai’s projects in the new administrative capital, and the company chose its location very carefully in the seventh district area R7.

The project was built on an area of about 14,3000 square meters, which is equivalent to 4 and a half acres, and the Dubai development company chose this space specifically to establish all the services of the project, and the mall consists of three floors distributed between shops, cafes, restaurants and entertainment places.

Location

The location of Capital Dubai Mall in the administrative capital is strategic, as it is located in the seventh residential district R7, which includes the finest compounds. It also has all the services that meet the needs of customers, as it serves 42 residential projects and more, and it is considered one of the first stages of the capital, so the government worked to develop it until it is delivered As soon as possible

Now Leasing!
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Rock Eden

Ideal living at the heart of the 6th of October City.

El Batal Developments’ signature Rock concept is all about ideal living at the heart of the 6th of October City, with Rock Eden: a residential landmark that is everything today’s discerning real estate seeker needs to thrive in peace and prosperity.

Rock Eden consists of 87 townhouses, 859 apartments, and a better lifestyle await you at Rock Eden, all ready for you to move in.

Rock Eden is 137,593 m² of quality residential real estate, striking the perfect balance between civilization and nature. Premium unit designs are built to satisfy the variety of tastes and needs of every Rock Eden resident. Besides everything that elevates everyday life and beyond, Rock Eden offers the modern homeowner a signature architectural style, master plan, and lively surroundings.

Location

Situated at the beating heart of the iconic 6th of October City, Rock Eden enjoys prime access to all the best places and venues that October City has to offer.

1 minute from Zeweil City
2 minutes from Magdy Yacoub Hospital
3 minutes from Wahat Road
5 minutes from Ring Road
6 minutes from the Egyptian Media Production City
8 minutes from the Monorail Station
10 minutes from the Touristic Capital
12 minutes from the Grand Egyptian Museum
15 minutes from Dream Land
15 minutes from Sphinx Airport
18 minutes from Mall of Egypt
20 minutes from Zamalek Club

Now Leasing!
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Mission235 Marketing Communications and Retail Consultancy - Serving MENA and International brands in their presence, growth and sustainability.
Established in March 2015 in Beirut, Lebanon. Mission235 is a marketing and retail consultancy and services company, present across MENA through physical offices and representatives.