Mission235 Marketing & Retail Consultancy
Mission235 Marketing Communications and Retail Consultancy - Serving MENA and International brands in their presence, growth and sustainability.

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Saudi Arabia remains true to its roots.

As the world hurtles towards a future dominated by technology and innovation, it is all too easy for traditional cultures to be swept aside in the rush. But Saudi Arabia is taking a different route, boldly embracing the future while steadfastly preserving its rich cultural heritage.

Through a series of initiatives and programs, KSA is demonstrating that technological advancement and cultural preservation need not be mutually exclusive. From the restoration of historic sites to the promotion of traditional arts and crafts, Saudi Arabia is taking steps to ensure that the treasures of its past are not lost to the march of progress.

At the same time, KSA is also leveraging technology to promote and celebrate its cultural heritage in new and innovative ways. One example is the recently launched Riyadh Art, which involves installing works of art in residential and public areas, gardens, parks, and public transport facilities. Moreover, KSA has launched several entertainment and lifestyle projects such as King Salman Park, Sports Boulevard, and Green Riyadh, that aim to increase green spaces across the city, promote sports, and showcase the Kingdom’s vibrant cultural traditions.

As the world watches in awe, we are reminded of the power of innovation to preserve and protect the things that matter most. In the end, it is this balance of tradition and progress that will ensure Saudi Arabia’s lasting legacy as a global leader in both culture and technology.

Article by: Nour Kobrosly | Mission235
Images’ credit to: هيئة التراث Heritage Commission

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Mission235 Marketing Communications and Retail Consultancy - Serving MENA and International brands in their presence, growth and sustainability.
Established in March 2015 in Beirut, Lebanon. Mission235 is a marketing and retail consultancy and services company, present across MENA through physical offices and representatives.