Retail is alive. It feels, listens, adapts, and rewards.
We have walked the sales floors, balanced the P&Ls, and opened the doors of malls and mixed-use hubs across the region for more than thirty-five years. At Mission235 we fuse global best practice with deep local insight so every square meter becomes a story worth visiting and a business worth investing in. From feasibility studies to shopper-centric activations, we breathe energy into places and performance into numbers.
0
Projects
0
M.Sqm BUA
0
Retailers
0
Cities
Shopping Center | Egypt
Shopping Center | Egypt
Shopping Center | Egypt
Shopping Center | Egypt
Shopping Center | Egypt
Shopping Center | Egypt
Shopping Center | Egypt
Shopping Center | Egypt
1. Retail Consultancy
Structure, insight, and imagination for every concept.
We translate retail dreams into shopper realities, balancing creative flair with commercial rigor, so your concept opens strong and grows stronger.
Spaces where living, working, and leisure flow together.
We weave culture, commerce, and community into seamless human experiences—creating places that thrive morning, noon, and night.
Scope
Vision, narrative, and positioning for mixed-use districts
Use-mix and phasing strategies
Lifestyle programming and community amenities
Public-realm and placemaking guidance
Brand identity and wayfinding integration
Revenue-model alignment across verticals
4. Retail Market Research
Decisions powered by facts, trends, and human behaviour.
Our research turns raw data into decisive moves, revealing what shoppers feel before they say it—and what the market will want next.
Scope
Catchment and spending-power analysis
Consumer segmentation and psychographic profiling
Competitor and benchmark studies
Footfall, dwell-time, and sales audits
Trend scouting in RetailTech and omnichannel habits
Custom surveys, focus groups, insight reports
5. Feasibility & HBUs
From raw plot to crystal-clear opportunity.
We strip away uncertainty, spotlight the strongest path, and map the returns you can bank on—so every decision is grounded in clarity and confidence.
Scope
Site and macro-economic assessment
Demand, supply, and gap analyses
Development scenarios and financial modelling
Highest and Best Use definition with risk ranking
Sensitivity testing and investment returns
Executive-ready feasibility reports and decks
6. Leasing & Specialty Leasing
The right brands in the right spaces, creating revenue every day.
We curate, negotiate, and activate leasing programs that knit the perfect tenant mix while unlocking extra income through pop-ups, kiosks, sponsorships, and short-term brand experiences.
Scope
Leasing strategy and deal-making support
Specialty leasing programs for kiosks, carts, and pop-ups
Sponsorship and brand-partnership frameworks
Tenant mix analytics and performance dashboards
Lease modelling, forecasting, and contract alignment
Seasonal market activations and turnover-rent programs
Mission235 s.a.r.l. ⓒ 2025
Established in March 2015 in Beirut, Lebanon. Mission235 is a marketing and retail consultancy and services company, present across MENA through physical offices and representatives.