Retail is alive. It feels, listens, adapts, and rewards.

We have walked the sales floors, balanced the P&Ls, and opened the doors of malls and mixed-use hubs across the region for more than thirty-five years. At Mission235 we fuse global best practice with deep local insight so every square meter becomes a story worth visiting and a business worth investing in. From feasibility studies to shopper-centric activations, we breathe energy into places and performance into numbers.

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Projects

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M.Sqm BUA

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Retailers

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Structure, insight, and imagination for every concept.

We translate retail dreams into shopper realities, balancing creative flair with commercial rigor, so your concept opens strong and grows stronger.

  • Retail concept and business-model design
  • Tenant strategy, leasing playbooks, brand alignment
  • Experience mapping and in-store journey design
  • Operational workflows, SOPs, compliance setup
  • Repositioning audits for under-performing assets
  • Cross-format expertise: F&B, fashion, wellness, entertainment

Turning malls into destinations people choose and trust.

From blueprint to daily footfall, we orchestrate every detail so your center feels alive, effortless, and indispensable to its community.

  • Master-plan input and zoning logic
  • Pre-launch and post-launch operational frameworks
  • Facility and service management advisory
  • Tenant relations and performance dashboards
  • Activation and placemaking programs
  • Lifecycle audits, KPI tracking, optimisation plans

Spaces where living, working, and leisure flow together.

We weave culture, commerce, and community into seamless human experiences—creating places that thrive morning, noon, and night.

  • Vision, narrative, and positioning for mixed-use districts
  • Use-mix and phasing strategies
  • Lifestyle programming and community amenities
  • Public-realm and placemaking guidance
  • Brand identity and wayfinding integration
  • Revenue-model alignment across verticals

Decisions powered by facts, trends, and human behaviour.

Our research turns raw data into decisive moves, revealing what shoppers feel before they say it—and what the market will want next.

  • Catchment and spending-power analysis
  • Consumer segmentation and psychographic profiling
  • Competitor and benchmark studies
  • Footfall, dwell-time, and sales audits
  • Trend scouting in RetailTech and omnichannel habits
  • Custom surveys, focus groups, insight reports

From raw plot to crystal-clear opportunity.

We strip away uncertainty, spotlight the strongest path, and map the returns you can bank on—so every decision is grounded in clarity and confidence.

  • Site and macro-economic assessment
  • Demand, supply, and gap analyses
  • Development scenarios and financial modelling
  • Highest and Best Use definition with risk ranking
  • Sensitivity testing and investment returns
  • Executive-ready feasibility reports and decks

The right brands in the right spaces, creating revenue every day.

We curate, negotiate, and activate leasing programs that knit the perfect tenant mix while unlocking extra income through pop-ups, kiosks, sponsorships, and short-term brand experiences.

  • Leasing strategy and deal-making support
  • Specialty leasing programs for kiosks, carts, and pop-ups
  • Sponsorship and brand-partnership frameworks
  • Tenant mix analytics and performance dashboards
  • Lease modelling, forecasting, and contract alignment
  • Seasonal market activations and turnover-rent programs
Business Consultancy, Retail Consultancy, Creative Services, and Marketing Communications for SME & Large Enterprise by Mission235 Global

Mission235 s.a.r.l. ⓒ 2025

Established in March 2015 in Beirut, Lebanon. Mission235 is a marketing and retail consultancy and services company, present across MENA through physical offices and representatives.